Looper Insights
Chief executives of Netflix, Paramount+, Disney+, Peacock and HBO Max against a financial data backdrop

LOOPER INSIGHTS  |  Q2 2026 STREAMING EARNINGS ANALYSIS

Profit Up.
Shelf Check.

Every major US streamer posted Q2 2026 profit growth.

But Dollar Media Placement Value™ ($MPV™) data across 13 CTV platforms* tells a more complicated story – revealing which ones turned profit into shelf dominance, and which ones didn't.

SHELF REALITY CHECK

Behind Every Earnings Headline: What the Shelf Actually Showed

Each streamer posted profit growth in Q2 2026. Click any card to reveal how their $MPV™ on US CTV platforms compared, confirmed, or diverged.

Streaming Q2 2026 shelf visibility data

The Shelf Gap

Peacock generated $333.5M in $MPV™ in Q2 2026, a 61% year-on-year surge that no other major streamer matched. Netflix, the earnings season's most-cited winner, grew $MPV™ by just 6%. On the promotional shelf, profit rank and placement rank don't always move together. For advertisers and media buyers, the shelf is where impressions actually happen.

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